Comprehensive custom assessments covering key areas of your digital marketing initiatives.
Every company has their own approach for how they go to market to serve their customers. When you engage with BlueSky Digital, you’ll get more than a findings report, you’ll get a strategic partner dedicated to helping you succeed. Assessments include search engine optimization, site performance, marketing technology and onsite analytics that uncover strategic insight in to how your website results can be improved.
Our Assessments Work
As your full-service marketing agency, our integrated team of experts has the ability, care, and knowledge to take your ideas from concept to reality.
Leveraging years of experience with proven best practices, we provide your business with insights specific to your objectives, not just boilerplate.
Value Add Deliverables
You will get a prioritized action plan detailing steps to drive the most ROI for your business.
Your dedicated team that did the assessment will also guide you through their findings to provide contextual insight on where you should focus efforts.
Looking to assess, build, or refine your SEO strategy? Our SEO assessments focus on five critical segments: Strategy, Technology, Content, Linking and Analytics to ensure your efforts will drive results.
When done right, website analytics are a powerful tracking and ROI tool that show much more than website visits. Our team will review your site and analytics suite for proper tagging, reporting, and customized dashboards to show how your marketing campaigns are performing.
Marketing Technology Assessments
Are you using the right technology to achieve your goals? Is the technology integrated properly across systems and platforms? Our technical team will review your current systems, compare it with what’s available, and provide a technology roadmap that delivers the results you need.
Our site assessment analyzes your site to highlight its strengths and areas for improvement. You’ll get insights in key areas such as conversion funnel, SEO, page layouts and design, content, messaging, marketing, and promotion.
Buyer Persona Development
How well do you know your target audience? Are you reaching them with relevant marketing that piques their interests or influences their buying decision? Defining and refining your buyer personas is a critical part of your content and marketing plan. Leveraging our proven approach, we can help develop your target buyer profile(s), ensuring you build effective marketing plans.
Customer Journey Mapping
Is your customer’s experience consistent across all channels? Looking to streamline processes? BlueSky Digital’s Customer Journey Mapping engagement produces an overall view of your customers’ experience and touch points with your brand – from initial contact, through the process of engagement, purchase and repeat interactions.
BlueSky Digital helps unlock the value of your products and services, enabling your team to create powerful customer experiences that engage and convert prospects and customers.